FAQs - Real Estate Marketing
Fidelity Assets My Client Builder Frequently Asked Questions
What is My Client Builder?
What is a blog?
How do I sign up for My Client Builder?
How do I log in to My Client Builder?
How do I post property listings?
How do I post a blog?
Can anyone add comments on my blog?
How do I turn off the Commenting feature?
How do I subscribe people to my blog?
How do I unsubscribe people from my blog?
Can you add my firm's logo to the list of logos?
Can I link to another website from My Client Builder?
Can I link to My Client Builder from another website?
What is My Client Builder?
My Client Builder is a custom built publishing platform, or blog, that is designed to help you, the real estate professional, grow your sphere of influence by communicating with home buyers and sellers who are actively searching for real estate on the Internet. When a home buyer or seller arrives on your blog from any of the traffic sources discussed below, lead capture forms and an email subscription form help you capture more leads so you can effectively and efficiently build your online community. My Client Builder is available free at www.fidelityassets.com.
Showcase your listings online
In addition to publishing local announcements, you can showcase your listings by uploading pictures and listing information.
Build your sales pipeline by communicating with more prospects
When a home buyer or seller visits your blog, they are encouraged to
enter their contact information, which is then added to your built-in
email list manager.
Send your prospects valuable, up to date information on a daily basis
Each time you update your blog, an alert is sent to all subscribers
with a link to the new post, helping you to generate repeat traffic.
Syndicate your listings to hundreds of websites
My Client Builder is a marketing platform from which we launch
your listings to numerous other real estate search and content sites
around the web. When homebuyers and sellers search for real estate on
our partner sites, such as Trulia, Oodle, Google Base
®, and others, your
listings will appear (if they match the search criteria), and when the
user clicks on your listing, they will be delivered back to your blog.
This generates free organic traffic for you, and provides maximum
exposure for your property listings - currently for FREE!
Furthermore, your blog on
My Client Builder is automatically updated daily with at least 5 real estate news articles focused on the American home buyer and seller.
In addition to all of the free features built into
My Client Builder,
you can step up your marketing efforts by subscribing to Fidelity
Assets' Traffic Sender service, a customized pay-per-click marketing
service. With Traffic Sender, Fidelity Assets builds a customized
marketing campaign on the major search engines, which guarantees a
pre-determined number of visitors to
My Client Builder. Combining
My Client Builder and Traffic Sender is the most efficient and effective way to generate new leads and build your business online.
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What is a blog?
Blog is short for "web log." In the 1990s, blogs started out as online
personal journals. They have since expanded to cover almost any topic. My Client Builder makes it easy for you to create your own real estate blog by posting your own local news articles. Top
How do I sign up for My Client Builder?
Sign up for free at FidelityAssets.com:
1. Go to www.fidelityassets.com.
2. Click the Learn More button under the My Client Builder heading.
3. Click the Sign up now - It's Free! button.
4. Fill out the registration form. Top
How do I log in to My Client Builder?
1. Go to www.fidelityassets.com.
2. Click the Existing Member Login button at the top of the page.
3. Enter your email address and password. If you forgot your password,
you can have it emailed to you by clicking Forgot your password?.
4. Click the Launch My Client Builder button. Top
How do I post property listings?
1. Log in to My Client Builder from www.fidelityassets.com.
2. Click the Launch My Client Builder button.
3. Click My Properties on the left.
4. Click the Add a Property button.
5. Enter information about the property you wish to list. Top
How do I post a blog?
1. Log in to My Client Builder from www.fidelityassets.com.
2. Click the Launch My Client Builder button.
3. Click My Local News on the left.
4. Click the Add Local News button.
5. Write or paste your blog post in the form provided. Top
Can anyone add comments on my blog?
Yes, unless you turn off the Commenting feature. Top
How do I turn off the Commenting feature?
To turn off the Commenting feature, follow these steps:
1. Log in to My Client Builder from www.fidelityassets.com.
2. Click the Launch My Client Builder button.
3. Click MCB Settings on the left.
4. Choose the Off button next to Commenting. Top
How do I subscribe people to my blog?
To add subscribers to your blog, follow these steps:
1. Log in to My Client Builder from www.fidelityassets.com.
2. Click the Launch My Client Builder button.
3. Click My Subscribers on the left.
4. Choose the Add your own subscribers button on the right.
5. Type in the email addresses you wish to subscribe. Top
How do I unsubscribe people from my blog?
To unsubscribe someone from your blog, follow these steps:
1. Log in to My Client Builder from www.fidelityassets.com.
2. Click the Launch My Client Builder button.
3. Click My Subscribers on the left.
4. Find the email address you wish to unsubscribe. Top
5. Click Delete.
Can you add my firm's logo to the list of logos?
It depends on the firm and the logo. Please submit your request to mcb@fidelityassets.com. Top
Can I link to another website from My Client Builder?
Yes. To link to another website, follow these steps:
1. Log in to My Client Builder from www.fidelityassets.com.
2. Click the Launch My Client Builder button.
3. Click My Profile on the left.
4. At the bottom of the page, next to Website, type in the address of the website you wish to link to. Top
Can I link to My Client Builder from another website?
Yes. To link to My Client Builder, follow these steps:
1. Go to www.fidelityassets.com.
2. Click the Existing Member Login button at the top of the page.
3. Enter your email address and password.
4. Copy the URL under Your My Client Builder homepage in the upper left portion of the dashboard page. This is your link to My Client Builder that you can use from another website. Top
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