Los Angeles, CA, April 22, 2008 - Fidelity Assets is an Authorized Google Adwords Reseller and a specialist in real estate lead generation, and helped 2 Coldwell Banker agents in the Los Angeles Area build and manage their own lead generation programs. The results were phenomenal, and both agents saw a strong return on their investment within 90 days.

“Coldwell Banker gave us two weeks and $650 budgets for each client and said Go!” says Andy Steuer, Fidelity Assets’ CEO, and author the book of “Internet Marketing Secrets for Real Estate Agents and Brokers.” “As we do with all of our clients, we built and launched the online advertising campaigns within 48 hours, implementing our highly targeted traffic generation solutions combined with our proven lead capture and lead management platform. Within hours, both clients were receiving exclusive buyer and seller leads at a cost lower than they can generate in any other medium in the world.”

One of the agents, Jason Squire of Team Squire in Studio City, CA said that they were happily overwhelmed the first few days. “We got 3 to 5 leads per day, not expecting such an instant response. They were so darn good, too. 60-70% had accurate phone numbers. Over 80% had accurate emails addresses.”

The second agent team, Kelley and Todd Miller of Los Angeles saw immediate results as well. “Up to 88% had accurate information.” says Kelley Miller. “The fact the lead notification also included details about what they were looking to buy, how soon they were looking to transact, and how much they were willing to spend was an added bonus.”

“We focused the agents’ online advertising campaign to the geographical areas where the clients work,” says Jack Sekowski, Fidelity Assets’ Senior Account Manager. “If an area wasn’t getting many searches, we replaced it with another area that was. The campaigns were monitored and optimized several times during those two weeks with ever improving results.”

The leads ranged from a $250K condo in Burbank to a $2 million single family home in Westwood, coming from web searchers from as far as Australia, Dubai and the UK. “Our goal was to get them in front of as many searches as possible,” says Andy Steuer. “With the weak dollar, buyers from all over the world are eager to buy homes in the US.”

In those two weeks, Team Squire received 72 leads at an average cost per lead (CPL) of $8.82, and Kelley and Todd Miller received 64 leads at average CPL of $9.89. “Within a month, we were in escrow for a $500K+ home,” says Jason Squire. “We’re currently working with 3 active buyers and have numerous leads in the pipeline. Kelley reveals that “We are actively working with one client who is moving into the area. She and her husband are looking for a multimillion dollar home and are in the process of narrowing down their options within the next two weekends. There are several other good leads in the pipeline as well which we hope to be converting in the months ahead.”

All this is no surprise to Andy Steuer. “We align our business with our clients by helping them build their own lead generation solution using lead generation best practices. This way, agents don’t have to build out the technology themselves, knowing that their exclusive buyer and seller lead costs are typically within the $7-10 range. From my experience, these results are not the exception. Jim Young, a semi-retired real estate agent from Phoenix who has been with us for less than two months and had a limited budget to spend on Google wrote to us the other day saying, I thought you would like to know I opened my second escrow off your leads this morning. Total Commission Earned: $7,452.00 with Total Cost To Date: $ 287.74 ROI – 25 to 1 Hot-Damn!”

About Fidelity Assets
Fidelity Assets is a team of PPC experts offering professional Search Engine Marketing (SEM) management to mid-market and local businesses. With packages starting at just $99/month, Fidelity Assets does everything it takes to create and manage a pay-per-click program. Fidelity Assets is a full-service ad agency, delivering big agency results on a not-so-big budget. Patent pending technology, market presence, and industry expertise allow Fidelity Assets to deliver high quality web traffic for a lower price than individual advertisers are typically able to acquire on their own. In fact, the vast majority of customers are able to pay the small management fee with the money they save each month. Fidelity Assets is headquartered in Beverly Hills, California. For additional information, please visit www.fidelityassets.com or call (866) 909-5323.