Los Angeles, CA, April 22, 2008 - Fidelity Assets is an Authorized Google Adwords Reseller and a specialist in real estate lead generation, and helped 2 Coldwell Banker agents in the Los Angeles Area build and manage their own lead generation programs. The results were phenomenal, and both agents saw a strong return on their investment within 90 days.

“Coldwell Banker gave us two weeks and $650 budgets for each client and said Go!” says Andy Steuer, Fidelity Assets’ CEO, and author the book of “Internet Marketing Secrets for Real Estate Agents and Brokers.” “As we do with all of our clients, we built and launched the online advertising campaigns within 48 hours, implementing our highly targeted traffic generation solutions combined with our proven lead capture and lead management platform. Within hours, both clients were receiving exclusive buyer and seller leads at a cost lower than they can generate in any other medium in the world.”

One of the agents, Jason Squire of Team Squire in Studio City, CA said that they were happily overwhelmed the first few days. “We got 3 to 5 leads per day, not expecting such an instant response. They were so darn good, too. 60-70% had accurate phone numbers. Over 80% had accurate emails addresses.”

The second agent team, Kelley and Todd Miller of Los Angeles saw immediate results as well. “Up to 88% had accurate information.” says Kelley Miller. “The fact the lead notification also included details about what they were looking to buy, how soon they were looking to transact, and how much they were willing to spend was an added bonus.”

“We focused the agents’ online advertising campaign to the geographical areas where the clients work,” says Jack Sekowski, Fidelity Assets’ Senior Account Manager. “If an area wasn’t getting many searches, we replaced it with another area that was. The campaigns were monitored and optimized several times during those two weeks with ever improving results.”

The leads ranged from a $250K condo in Burbank to a $2 million single family home in Westwood, coming from web searchers from as far as Australia, Dubai and the UK. “Our goal was to get them in front of as many searches as possible,” says Andy Steuer. “With the weak dollar, buyers from all over the world are eager to buy homes in the US.”

In those two weeks, Team Squire received 72 leads at an average cost per lead (CPL) of $8.82, and Kelley and Todd Miller received 64 leads at average CPL of $9.89. “Within a month, we were in escrow for a $500K+ home,” says Jason Squire. “We’re currently working with 3 active buyers and have numerous leads in the pipeline. Kelley reveals that “We are actively working with one client who is moving into the area. She and her husband are looking for a multimillion dollar home and are in the process of narrowing down their options within the next two weekends. There are several other good leads in the pipeline as well which we hope to be converting in the months ahead.”

All this is no surprise to Andy Steuer. “We align our business with our clients by helping them build their own lead generation solution using lead generation best practices. This way, agents don’t have to build out the technology themselves, knowing that their exclusive buyer and seller lead costs are typically within the $7-10 range. From my experience, these results are not the exception. Jim Young, a semi-retired real estate agent from Phoenix who has been with us for less than two months and had a limited budget to spend on Google wrote to us the other day saying, I thought you would like to know I opened my second escrow off your leads this morning. Total Commission Earned: $7,452.00 with Total Cost To Date: $ 287.74 ROI – 25 to 1 Hot-Damn!”

About Fidelity Assets
Fidelity Assets is a team of PPC experts offering professional Search Engine Marketing (SEM) management to mid-market and local businesses. With packages starting at just $99/month, Fidelity Assets does everything it takes to create and manage a pay-per-click program. Fidelity Assets is a full-service ad agency, delivering big agency results on a not-so-big budget. Patent pending technology, market presence, and industry expertise allow Fidelity Assets to deliver high quality web traffic for a lower price than individual advertisers are typically able to acquire on their own. In fact, the vast majority of customers are able to pay the small management fee with the money they save each month. Fidelity Assets is headquartered in Beverly Hills, California. For additional information, please visit www.fidelityassets.com or call (866) 909-5323.

Los Angeles - Fidelity Assets CEO, Andy Steuer, discusses online marketing strategies for real estate agents and brokers with ePro and Internet Crusade / Realtown Director of Marketing Rich Hudson. Listen to the interview here to learn about successful strategies for real estate agents to market themselves on the Internet to connect with active home buyers and sellers who are looking for REALTOR’s help online.

LOS ANGELES - Connecting Neighbors, a division of Reply! Inc., has announced its newest offering: Search Engine Marketing (SEM) for Neighborhood Web sites. Through its partnership with Fidelity Assets (www.fidelityassets.com), Connecting Neighbors Members now have the opportunity to drive more traffic to their Neighborhood Web sites and capture more consumer leads through Search Engine Marketing.

Connecting Neighbors Neighborhood Web sites nation-wide are sponsored individually and exclusively by local real estate professionals, each known to their community as the Neighborhood Expert. Consumers increasingly turn to the Internet seeking community information from a trusted source. By marketing their Neighborhood Web sites through SEM, Connecting Neighbors Members will be highlighting this desired information for interested online consumers, living both in and outside of their neighborhood.

“Our partnership with Connecting Neighbors offers a winning strategy for their Members, as well as the consumers they serve. Through our Search Engine Marketing solution at www.neighborhoodsem.com, these real estate professionals will reach more online consumers, and connect with people actively searching for information on GoogleTM, while ultimately creating more business opportunities,” said Andy Steuer, Fidelity Assets CEO, and author of Internet Marketing Secrets for Real Estate Agents and Brokers.

The SEM option is now available to Connecting Neighbors members across the country, the company reports. Members choosing to market their Neighborhood Websites through the new offering will receive increased traffic, with their name and website appearing on GoogleTM.

“This is an exciting opportunity for our members to brand themselves and their Neighborhood Websites at the top of GoogleTM. This offering from Fidelity Assets allows participating Members to drive a guaranteed number of unique monthly visitors to their Web site, in addition to the residents visiting the site on a regular basis,” said Bill Miles, EVP Reply! Local/Connecting Neighbors.

For more information, visit www.connectingneighbors.com/sponsor and www.neighborhoodsem.com.

Friday October 27, 8:00 am ET

Companies to Collaborate on Providing Real Estate Professionals With the Industry’s First End-to-End, Lead Generation Capture and Management Solution

VANCOUVER, BC and LOS ANGELES, CA–(MARKET WIRE)–Oct 27, 2006 — Most Home Real Estate Services Inc., a wholly owned subsidiary of Most Home Corp. (OTC BB:MHME.OB - News) and a leader in lead response and lead management services, and Fidelity Assets, LLC, the first company to provide search engine marketing services exclusively for real estate professionals, today jointly announced a strategic alliance that will enable the two companies to deliver the industry’s first end-to-end, Internet-driven, lead generation capture, response and management solution.

Recognized for its sophisticated lead response and management programs that capture, qualify, track, and manage home buyer and seller prospects from initial inquiry to completion, Most Home will marry its industry-leading solutions with Fidelity Asset’s innovative Traffic Sender service, which uses highly refined campaign management tools to leverage traffic from major search engines, including Google, Yahoo!, AOL and Ask.com, to promote real estate web sites and listings and generate qualified leads of home buyers and sellers actively searching for real estate in their local markets.

“When combined, Most Homes’ and Fidelity Assets’ solutions will provide for the most comprehensive, fully integrated, end-to-end lead generation, lead response and lead management platform on the market,” stated Andy Steuer, chief executive officer of Fidelity Assets. “Fidelity Assets will generate exclusive leads from the thousands of active home buyers and sellers searching for real estate in our clients’ markets, while retaining and supporting the clients’ brands. Most Home will then engage their powerful lead response and management solution to rapidly convert these leads into viable business opportunities for our broker and agent clients. We firmly believe that, together, Fidelity Assets and Most Home can materially enhance the impact of online marketing for real estate professionals, while helping to set an entirely new standard of excellence in the industry.”

Jim Secord, president of Most Home Real Estate Services, added, “Teaming with Fidelity Assets creates a very exciting and logical enhancement to the underpinning value proposition our lead management solutions present to the North American real estate market place. Currently, no other technology and service platform exists that is capable of generating and capturing a steady stream of exclusive online leads of the quality and affordability delivered by Fidelity Assets. Moreover, no other solution is comparable to Most Home for responding to those leads, fully qualifying them, incubating them and ultimately helping to convert them into a potentially robust revenue channel for a real estate agency.”

Read the full article here

Lucero Summit Sales to Offer Search Engine Marketing Services From Fidelity Assets

Tuesday September 19, 8:00 am ET

Partnership Creates a One-Stop-Shop for Real Estate Companies Looking For Office Management Software and Internet Marketing Solutions

Read the full article here.

Discover just how easy it is to start you own blog.
Audio Interview with Andy Steuer
by Michael Krisa, C-CREC, ABR, RECS

Broker Agent News interviewed Andy Steuer, CEO of Fidelity Assets, about real estate agent blogs. Listen in as we go one on one with Andy as he shares the money making power of Blogging.

• What is a blog?
• How is blogging changing the real estate industry?
• How this any different than just sending emails
• What are the advantages of blogging for real estate agents and what type of information can they share through their blogs?
• What will happen to agents that stick to traditional marketing (print, flyers)?

Read the article on Broker Agent News here.

Fidelity Assets Also Provides a Customized Blog to Each Agent, as Well as Internet Marketing Coaching Services

LOS ANGELES, CA–(MARKET WIRE)–Jul 18, 2006 — Fidelity Assets (www.fidelityassets.com), the first company to provide search engine marketing services exclusively for real estate professionals, today announced a strategic partnership with Prudential California Realty (www.prudentialcal.com) to provide each of their agents with search engine marketing solutions that will connect Prudential agents with active home buyers and sellers using the major search engines, including Google, Yahoo!, AOL, Ask.com and hundreds of their partner websites. Fidelity Assets will also manage Prudential California Realty’s corporate search engine marketing (SEM) advertising campaigns as part of the partnership.

In addition to Pay-Per-Click search engine marketing services, Fidelity Assets will provide Prudential California Realtors with a customized online real estate marketing blogging platform, called My Client Builder, and Internet marketing coaching services on an ongoing basis.

Read the full announcement here.

Unique Free Service Is the Easiest Way for Real Estate Agents to Publish Information to the Web, Generate Internet Traffic and Capture Leads

LOS ANGELES, CA–(MARKET WIRE)–Mar 28, 2006 — Fidelity Assets, the first company to provide search engine marketing services for real estate professionals, today announced the launch of My Client Builder, the first communications suite built on a blogging platform customized for real estate professionals. My Client Builder is available to real estate agents free of charge at http://www.fidelityassets.com.
“My Client Builder is the blog for real estate agents, designed to help them communicate in real-time with hundreds of prospects at once,” explains Andy Steuer, Fidelity Assets CEO. “Our unique service makes it easy for real estate agents to provide their prospects with the inside track on housing trends in their local market, open house listings, and other local news that will establish them as leaders in their community. Publishing to My Client Builder is as easy as sending an email, yet without the trap of spam filters. Additionally, real estate agents can use this space to leverage their referral network. Prospects will be impressed, and will appreciate knowing that their real estate agent is proactive and knowledgeable about their local market, and partners will reciprocate referrals. Everybody wins.”

My Client Builder is a custom built publishing platform, or blog, that is designed to help real estate professionals grow their sphere of influence by communicating with home buyers and sellers who are actively searching for real estate on the Internet.

In addition to publishing local announcements, real estate agents can showcase their listings by uploading pictures and listing information as frequently as they would like. When a home buyer or seller visits an agent’s blog, they are compelled to enter their contact information, which is then added to the agent’s built-in email list manager. Each time an agent updates their blog, an alert is sent to all subscribers with a link to the new post, helping the agent to generate repeat traffic. With My Client Builder, it has never been easier for real estate agents to increase their visibility to new prospects, while simultaneously maintaining relationships with their existing client base and referral network.

Each agent’s blog in My Client Builder is equipped with an RSS (Really Simple Syndication) feed. When an agent posts a new message, whether it’s a new property listing, article or announcement, it is syndicated in the form of a link to hundreds of other real estate related websites around the Internet, which then display that message as fresh content, creating a “distributed website” effect. When users click these links, they are directed to the agent’s blog, generating free organic web traffic for the agent. When a home buyer or seller arrives on the agent’s blog, lead capture forms and an email subscription form help the real estate agent capture more leads so they can effectively and efficiently build their online community.

Real estate agents will also be able to create Podcasts of their listings, which can be syndicated to iTunes and downloaded onto iPods and other mobile devices, so prospects can carry and view the listings anytime. Furthermore, each real estate agent’s blog on My Client Builder is automatically updated daily with at least 5 real estate news articles focused on the American home buyer and seller.

In addition to all of the free features built into My Client Builder, users can step up their marketing efforts by subscribing to Fidelity Assets’ Traffic Sender service, a customized pay-per-click marketing service. With Traffic Sender, Fidelity Assets builds a customized marketing campaign on the major search engines, which guarantees a pre-determined number of visitors to My Client Builder. Combining My Client Builder and Fidelity Assets’ Traffic Sender service is the most efficient and effective way that real estate agents can generate new leads and build their business online.

About Fidelity Assets

Fidelity Assets is a leading provider of search engine marketing (SEM) solutions designed exclusively for real estate brokers and agents, and mortgage brokers. Through its suite of Internet marketing services, Fidelity Assets offers real estate professionals personalized marketing campaigns that utilize Google, Yahoo and other major search engines to capture targeted, high-quality online traffic and leads for their clients. Online advertising with Fidelity Assets is performance-based according to the number of visitors and leads generated by the campaign. Please visit www.fidelityassets.com.

Contact:
Contact:
Alexandra Brunais
Terpin Communications
(310) 821-6100 x103
alexandra@terpin.com

Fidelity Assets Offers Real Estate Professionals Free Web Site Content

Los Angeles - LOS ANGELES — Fidelity Assets (www.fidelityassets.com), the first company to create search engine marketing (SEM) strategies tailored to the specific needs of real estate brokers and agents, now offers real estate professionals free syndicated news content from Fidelity Assets’ industry blog for real-time publishing to real estate agents’ websites.
Fidelity Assets’ blog writers comb the Web several times a day, hand-picking the most up-to-date and relevant articles about the worldwide real estate market, making Fidelity Assets’ blog the place to go for a synopsis of the latest industry trends. Real estate professionals can publish these stories to their Web sites through an RSS feed at no cost, providing their clients and site visitors with timely information. Realtors can choose to publish all news or can select categories. For example, if they select the “for home buyers” category, only the news relevant to home buyers will be published on their site.

In fact, this very blog that you’re reading is exactly the content that we’re talking about. Click the buttons on the right to syndicate the content to My Yahoo, Google Newsreader, Bloglines or My MSN, or you can click the RSS link to get the whole feed.

You can read the whole article here on dBusiness News

First-Ever Search Engine Marketing Firm Specializing in Real Estate Participates in Developing New Standards and Guidelines for the Interactive Advertising Industry With Other Industry Leaders

Fidelity Assets (www.fidelityassets.com), the first company in the Search Engine Marketing field tailored to the specific needs of real estate professionals, has joined the Interactive Advertising Bureau or IAB (www.iab.net) and will sit on its Classifieds, Directories and Local Committee and its Search Engine Committee. The IAB is the leading trade association in the Interactive Advertising industry.

As a member of the Classifieds, Directories and Local Committee and of the Search Engine Committee, Fidelity Assets will be joining other industry leaders in developing guidelines to simplify the process associated with buying, planning and creating interactive classifieds, directory and local advertising, and in setting standards for the technology of search.

Read the whole press release here.