Real Estate Web Traffic - SEM

Search Engine Marketing: Relevant Real Estate Web Traffic

So now you have built your website and have looked into creating an effective search engine marketing (SEM) campaign - nice work! If you have been following our newsletters, you will already be familiar with the major components of SEM:

Sponsored (paid) listings
Lead tracking
Email Marketing
Effective keyword creation

And if you are going to do your own SEM, you also may be feeling overwhelmed by the amount of research and work ahead of you. Not sure you're going to get out of it what you put into it? You're not alone. SEM is a time consuming-albeit rewarding-marketing technique that demands much from you.

SEM requires that you:

Figure out which search engine (Google, Yahoo, MSN, etc.) is best for you (Maybe it's all of them)
Spend the time setting up your account.
Identify the relevant keywords that are most likely to bring visitors to your site.
Determine what level of "matching" is appropriate for your keywords.
Decide what words you don't want to pay for (so-called "negative keywords").
Decide how much you want to pay for each click.
Set budgets so you don't overspend.
Write ad copy that is effective and draws the right kind of customer.
After you receive your monthly billing statement, verify that all of your traffic is legitimate and that you have not been defrauded.
Choose a lead generation service and set up your account
If doing an email marketing campaign, create and maintain your email lists and write content to support it.
Next month, repeat most of these steps.

Is there a better way? Yes! With third-party providers such as Fidelity Assets, you don't have to spend your time focusing on any of this - you can spend your time on more valuable things like selling homes. Leave the SEM details to us, and we'll deliver quality traffic to your website.

Get relevant real estate web traffic with third-party SEM providers

If you don't have the expertise to do SEM, or feel that you can't dedicate the time it takes to do it properly, companies who know SEM inside and out are a great way to go.

Fidelity Assets was created and is staffed by search engine marketing experts. Our company manages online advertising for real estate agents, and our employees are veterans of companies such as NBC Internet, Xoom.com, Infoseek, CNET and other pioneering advertising and e-commerce companies. We know the online ad space better than anyone.

At Fidelity Assets we have a better way to get traffic to your website. We charge you a flat fee every month for the number of visitors you want sent to your site from the search engines. That's it. We do everything else (and more) that was previously described above. Your costs are fixed, and your traffic and quality is guaranteed. You can start with as few as 30 visitors a month for a flat $59.95/month fee. You can buy more traffic as your business grows over time.

Web Traffic™ - a better way to do SEM

What Fidelity Assets has created with Web Traffic is a way for any real estate agent to avoid all the hassles of running their own ad campaigns, and benefit from our state of the art, patent-pending technology, all at a very affordable price ($2 per site visitor, or less).

Fidelity Assets Web Traffic helps bring people to your website who are looking to buy or sell homes by searching on Google, Yahoo, AOL and MSN. You have heard it several times now from the National Association of Realtors: With over 75% of all home seekers using the Internet to find their new home, you can no longer rely solely upon conventional marketing solutions. You need to build an Internet marketing strategy that delivers. At Fidelity Assets, we help you get targeted traffic from search engines so you can benefit from the millions of searches done on real estate each month.

Showcase Marketing

Give yourself a competitive advantage by advertising your real estate business on Google, Yahoo, AOL, and MSN and put your ad in front of home buyers and sellers who are actively searching for real estate related terms in the areas where you work.

For every dollar you spend on real estate advertising, you should know what you get in return.

In newspapers or magazines, you advertise in hopes that people will respond to your ad. With Fidelity Assets, you only pay when customers actually respond to your ad by clicking to your real estate website. No more crossing your fingers hoping that your ad will deliver results. You will know exactly how many new prospects you get for your money, and how many people visited your website.

It's that simple.

How it works

Fidelity Assets will create an advertising campaign for you on Google and AOL initially so you can begin getting quality traffic to your website. Your ad will only show when people search for real estate related queries in your local area, so you are guaranteed to get quality traffic to your website.

Below, you will see an example of a search query for "real estate in Beverly Hills." You will notice that there are 1,890,000 search results that were returned for this single search.

Advertising on search engines is not just for big business or international companies...

Thousands of local home buyers and sellers now routinely use the major search engines to find sites where they can view the MLS, find Realtors®, and get mortgage quotes. If your business doesn't appear on Google (and Yahoo and MSN) you are missing out on thousands of potential customers.

With Fidelity Assets, you don't have to spend your time focusing on any of this - you can spend your time on more valuable things like selling homes. Leave the SEM details to us, and we'll deliver quality traffic to your website.

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